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Tuesday, March 06, 2007

Talk About Advertise Your Weak Point

Makers of Sodas Try a New Pitch: They’re Healthy. That may strike some as an oxymoron. But for Coca-Cola and PepsiCo, it’s a marketing opportunity. In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering. They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity. More here.

posted by CASFS 2006 @ 11:47 PM

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