Makers of Sodas Try a New Pitch:
They’re Healthy. That may strike some as an oxymoron. But for
Coca-Cola and
PepsiCo, it’s a marketing opportunity. In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering. They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity. More
here.
Makers of Sodas Try a New Pitch: They’re Healthy. That may strike some as an oxymoron. But for Coca-Cola and PepsiCo, it’s a marketing opportunity. In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering. They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity. More here.
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