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Sunday, January 14, 2007

Getting to Market in an Unforgiving Market

This is a fascinating article about Martek Biosciences, a company that manufactures Omega 3 fatty acids from algae. Their products are now turning up in everything from cheezy puffz to baby formula, but not quite fast enough to please investors. It will definitely be interesting to follow the views of the food industry and American public on this company "committed to the discovery and commercialization of life-science based products that promote health and well-being throughout life."
Money quote:
The selling of DHA, then, offers a vehicle for understanding an irony of the modern food industry. The industrialization of food has reduced the presence of omega-3s in the food chain, creating a moneymaking opportunity to any company that can find a way to make up for its absence.

posted by CASFS 2006 @ 9:42 PM


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