You think I jest...

American fast food chain Burger King is marketing a men's fragrance with the scent of meat. Called Flame, the company says the spray is "the scent of seduction with a hint of flame-broiled meat". The scent is on sale in New York for $3.99 and through a website that features a variety of romantic images - but no actual burgers. Its character the Burger King is also seen reclining almost naked in front of a log fire with whipped cream...see for yourself here.
(Almost too creepy to believe, but if I was duped, so was the BBC).